As a skincare lover, I always love brands that are not only good for my skin but also have a compelling story. And guess what? We don't have to look abroad to find beautiful, natural, and innovative skincare. The Netherlands has some amazing brands that combine sustainability, effectiveness, and skincare love. Today I'm sharing my top 5 Dutch skincare brandsthat definitely deserve a spot in your bathroom.

1. SMPL Skincare – Less is More

SMPL Skincare is my go-to for minimalist and pure skincare. This Amsterdam brand is known for its 100% natural, vegan, and fragrance-free products – perfect for sensitive skin. These multitaskers are ideal if you want to keep your routine simple and effective.

• 100% natural, vegan, fragrance-free, microplastic-free, and cruelty-free. Made in Amsterdam, packaging made from bio-based materials.
  De Groene Drogist
  SMPL
• Products are multitaskers for all skin types, including sensitive skin, babies, and children.

Favorite: the Nourishing Cream & 4-in-1 Wash
This cream is intensively nourishing, and the wash is a multi-tool: you can use it as a facial cleanser, body wash, and shampoo.

Try the Nourishing Cream & 4-in-1 Wash
– a nourishing cream and a multitasking cleanser that can be used as a face wash, body wash, and shampoo. 

2. EwaliBeauty – Active serums with impact

EwaliBeauty is a young Dutch brand that focuses on effective, modern skincare. Their serums are particularly popular, thanks to smart formulas that strengthen the skin barrier and combat signs of fatigue. Their Ceramide+ Serum and Ultimate Serum Duo are popular products.

Favorite: the Ceramide+ Serum, part of the Ultimate Serum Duo
. This duo is a must-have if you love serums that really make a difference.

Must-try: the  EwaliBeauty HydroBoosting Dual Crème
. Perfect for hydrating your skin and protecting it from external influences.

3. Naïf – From baby to adult

Naïf started in 2013 with two fathers looking for safe skincare for their children. Since then, Naïf has grown into a brand that offers a healthy, natural skincare routine for babies, children, and adults. Natural products without harmful substances such as SLS, parabens, mineral oil; Everything is dermatologically tested, microplastic-free, and packaged in eco-friendly tubes.

Favorite: the Naïf Natural Rich Cream
– a winner for dry skin, and safe for little ones.

Discover the Naïf Care Cream for Baby & Kids
– ideal for dry patches and safe for even the littlest ones.

4. Loveli – From deodorant to skincare

Loveli started with a natural deodorant, but now has a complete skincare line. The brand revolves around 100% natural formulas, often with a touch of luxury in scent and experience. Loveli is feminine, accessible, and perfect if you want a skincare routine that is truly clean – without compromise.

• Started with natural deodorant, now also with a skincare line. All natural, without harsh chemicals.
  Beautify
• Female-founded; believes in natural products that not only smell wonderful but also truly work.

Recommended: their natural facial cleanser that cleanses gently yet thoroughly without disrupting the skin barrier.

Highly recommended: the Loveli Facewash, a mild yet powerful cleanser that respects the skin barrier.

5. Witlof – Skincare with a mission

Witlof Skincare was founded by two beauty experts who wanted to make the cosmetics world more sustainable. The result? Natural, vegan, and locally produced skincare that is both luxurious and effective. Their products are multifunctional and often enriched with protective antioxidants.

• 100% natural, vegan, and locally produced. A favorite for its multifunctional products, such as the tinted day cream with SPF.

Favorite: the nourishing facial cream, ideal for a fresh glow and hydration in one.

A real must-have: the Witlof nourishing facial cream,– nutrients for the skin, hydration, and a beautiful glow in one.

Bonus:

Abloom – Farm-to-Face Skincare

For those who really want to go the extra mile, there's Abloom. This Dutch brand operates according to the slow skincare principle: ingredients are processed as little as possible and used directly from the farm. It almost feels like your skin is getting pure superfoods.

• A farm-to-face, slow-release skincare brand from the Netherlands. Ingredients sourced directly from the farm, minimally processed.

Why these brands definitely belong in your routine

What makes these brands so special is their Dutch down-to-earth approach combined with innovation and sustainability. No unnecessary frills, just products that truly work and are good for you and the planet. Plus, it's wonderful to support local entrepreneurs who want to make a difference in the beauty world.

 So, in short; Why choose Dutch skincare brands?

🌱 Sustainable & local – short supply chains and less impact on the environment.

💧 Natural & effective – without unnecessary additives.

🇳🇱 Proudly homegrown – innovative brands making a splash worldwide.

Conclusion